Our Story

    You Came for the Mountains.
    We'll Show You the Wine.

    You're in Gatlinburg for an unforgettable trip. You want to experience the best of the Smoky Mountains, and that includes the incredible local wines most visitors never discover.

    But Finding the Best Wineries Shouldn't Be This Hard

    With so many options, it's easy to miss hidden gems, overpay for tastings, or spend your trip wondering "Did I pick the right ones?" You didn't come here to stress. You came here to enjoy.

    We've Got You

    We Built the Trail So You Don't Have to Plan One

    309,000+ Passes Sold

    We've helped tens of thousands of visitors discover the Gatlinburg wine scene. We know these wineries, the winemakers, and the stories behind every bottle.

    Local Partnerships

    Every winery on the trail is a proud part of the Gatlinburg community. We work directly with them to bring you exclusive access you won't find anywhere else.

    Here's How It Works

    Three simple steps to your wine adventure.

    1

    Grab Your Pass

    Purchase a $10 VIP Trail Pass online. You'll get a QR code instantly via text and email.

    2

    Visit 5 Wineries

    Show your QR code at any winery to start. Visit all 5 locations in any order.

    3

    Collect Your Gift

    Complete the trail and receive a gift, plus bragging rights.

    With the Trail Pass

    • Discover all 5 top-rated wineries
    • Gift when you complete the trail
    • Track your progress effortlessly via text
    • A story-worthy Smoky Mountain adventure

    Without It

    • Miss hidden gem wineries off the beaten path
    • Pay more at each stop with no perks
    • No rewards for exploring
    • No easy way to track where you've been
    • Just another tourist trip

    Your Adventure Starts Here

    Join 309,000+ trail-goers who turned their Gatlinburg trip into an unforgettable wine adventure. Get your pass today. It takes 30 seconds.